THE PROBLEM: 30% IS WASTED

Currently, up to 26 million tons of rice is wasted during production. We want to bring this number to zero. With 4 billion people eating rice everyday, rice security promises food security!

Did you know that 70% of the world's rice is produced by small holder farmers who do not have access to efficient farming equipment?

GOING AGAINST THE GRAIN

We're building a different type of rice supply chain. One that's more caring towards producers, more sustainable for our future and wastes as little rice as possible. The journey to creating this dream rice supply chain will be a long and difficult journey. It would mean changing a lot of 'standards' in the currently complex and fragmented rice supply chain.

We're going to try anyways because it's the right thing to do.

THE FIRST STEP:
MOST WASTE OCCURS DURING DRYING

Most wastage happens during the drying stage for rice which is the first processing step after harvesting. Small holder farmers traditionally use sundrying. It works, but not well. Sundrying leaves farmers' rice exposed to the elements and a long 7 days making it vulnerable to bacteria and mould which causes waste!

Waste free drying exists, using basic drying machines. For farmers that can afford it.

THE FIRST STEP:
MOST WASTE OCCURS DURING DRYING

Most wastage happens during the drying stage for rice which is the first processing step after harvesting. Small holder farmers traditionally use sundrying. It works, but not well. Sundrying leaves farmers' rice exposed to the elements and a long 7 days making it vulnerable to bacteria and mould which causes waste!

Waste free drying exists, using basic drying machines. For farmers that can afford it.

THE SOLUTION...
installing BETTER ECO-DRYERS!

We reinvest profits from our rice sales into small holder rice farming communities to help them buy farming equipment that they otherwise can't afford. Equipment like the modern rice dryer helps communities of farmers prevent rice from being wasted during drying whilst helping them break out of the poverty cycle.

Every bag of rice saves CO2e, directly helping farmers' lives, and contributes to fighting global food insecurity.

join the revolution!
EVERY BITE MATTERS

Alone, we're just a company that provides farmers with farming equipment, but together we make the entire industry waste free.

Start by adding #ImpactRice to your everyday diet and subscribing to our shipment plan! We want to support as many farmers as possible, and need your long-term support in order to do so!

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